HEllman-chang branding project
A Sample of Branding work completed during a summer internship at Hellman-Chang. Worked alongside the founders of the company to gain a deep understanding of the luxury furniture brand’s identity- including visual cues such as font, color language and mood. Designed overall structure of 2015 product catalog to solidify the luxury brand identity targeted towards current clients, at the same time adding new elements to appeal to potential new clients.
Catalog Design Sample Pages
About: Founded by Daniel Hellman and Eric Chang, Brooklyn-based furniture line, Hellman-Chang has come to the forefront of the ultra-luxury furniture industry. In a short six years, the self-taught duo has come to lead and embody the “Brooklyn Renaissance” movement with their artisanal, hand-made culture and bold, sleek design. All of their pieces are crafted in their 11,000 square foot studio in Bushwick, Brooklyn. Beyond multiple awards, press, and worldwide industry recognition, they have created countless designs for the residences of celebrities and social elite, and their furniture has been used in interiors of high-end hotels such as The Setai, The Cosmopolitan of Las Vegas, The Waldorf Astoria, The Ritz Carlton, The Four Seasons, The Mandarin Oriental and The Intercontinental, as well as featured in TV & film ranging from Sex and the City 2 to Gossip Girl and the Today Show set.
visit website at: http://www.hellman-chang.com