MYPLANIT LOGO DESIGN

MyPlanit China is a traveling app that provides a comprehensive guide for individuals and families traveling to China. The team of foreign and local travel experts curated a selection of China's must-see destinations, restaurants, hotels and cultural festivals.  Bookings can be made directly from the app and is tracked through your own profile page. The app also provides valuable insider information and advice on the logistics of traveling in China that other travel guides have neglected.

After the launch of the app, I was approached by the team to redesign their overall logo which would be used for the China Travel Guide, as well as future destinations such as Hawaii and New Zealand. They wanted a logo that represented the app, the people as well as the wanderlust spirit. They are currently updating the app with the new logo and modern aesthetic.

 

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Old logo.jpg

The Old Logo

Wanted to move away from the antique look. Prefer logo to still include the planet and hint to 'planning' while adopting a simple flat design. Can be applied to multiple destinations. 

 

 

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FORM GENERATION

Logo colors.jpg

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The Updated Logo

Myplanit Logo.jpg

The logo adheres to the design brief of incorporating the world and the aspect of planning. The main logo takes the form of a location pin as well as fountain pen, with the world as it's ink. A bold and curvy font is chosen (Bemio Italic) for the letter portion of the logo to provoke a friendly, welcoming feeling.

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Applications

 

Limited Edition Souvenir Pen designed for MyPlanit

Maya & Keyshot Renderings

 

Current App Promotional Video & Interface

To download App, please visit http://myplanitchina.com/